This is a page from AlphaSunglasses with general information about designer sunglasses. Eyewear is a hugely important industry and wearing sunglasses is not just about making a fashion statement, there is plenty of evidence that our eyes need protection from damaging light rays.
But finding the right frames and lenses is not always easy. Many frames look great online but can be most unflattering when you put them on. There are lots of ways you can cut down on the effort to find the sunglasses that flatter your face and enhance your lifestyle.
We have articles on picking sunglasses that will fit your face, on what are the most sought-after shades and how far manufacturers will go to sell you a pair of high fashion branded sunglasses.
We have articles to help you choose from expensive designer brands, whether it is worth paying extra and why sunglasses can be good for your eyesight. We also take a long look at lenses and ask how long UV protection will last, what types of lens give what level of protection and how lenses are tested for optical clarity and toughness.
Performance eyewear is all the rage with many sports personalities promoting their favourite sports sunglasses. It's not just a case of cutting out the glare these days; sunglasses can be tailored for sport-specific environments where crisp, clear vision can give a real competitive edge.
Most of today's top-selling sunglasses brands are owned by just a few conglomerates and they spend thousands of dollars on promotion and celebrity endorsement. With so much money at stake, it's no surprise that the sunglasses market is awash with cheap fakes. We look at whether buying fakes makes you a sharp player or a gullible clown.
Whatever your interest we hope you find something to educate or amuse in this collection of articles about the world of sunglasses. Please contact us if you have views of your own to share.
Oakley Prizm lenses took the sports sunglasses world by storm with claims to break new ground with its revolutionary lens technology.
Oakley is believed by many to be the best when it comes to sports eyewear with its high-definition optics leading the world.
Customers often wonder why they should have to pay more for polarised lenses and if the extra expense is worth it.
Ray-Ban sunglasses were originally manufactured for pilots of the USAF with lenses designed to cut out glare at high altitudes.
The evolution of Ray-Bans Never Hide advertising campaign gives insight into how the company has grown over the years.