Oakley is one of the most innovative sunglasses manufacturers, and customers have come to expect a regular roll-out of new sunglass models.
Every month seems to feature a new design or an upgrade to their current range of lifestyle and sports sunglasses.
Oakley has always striven to blend stylish design with technological breakthroughs and, although exact figures aren't available, probably spends more on R&D than any other sunglasses maker.
Oakley sunglasses are part of the Luxottica stable, one of the world's largest eyewear companies controlling 80% of major brand named glasses including Ray-Ban, Chanel, Miu Miu, Bvlgari and Persol.
But Oakley has always retained its own identity and has become probably the best-known maker of sports eyewear with a broad range of products.
Designed for performance as well as style most Oakley sunglasses have been developed with extensive input from professional athletes and undergo extreme testing to ensure they meet or surpass industry safety and toughness standards.
With new and updated models appearing all the time, it can be a problem working out what Oakley sunglasses are 'on trend' and which ones will be favoured on the street this season.
Fortunately, it is possible to count the number of web searches currently being carried out for branded sunglasses. It's not a foolproof way of deciding what Oakley sunglasses are the biggest sellers, but it does give an indication of which models are generating the most interest.
Here is a list of the volume of search terms on Oakley sunglasses currently being typed into search engines. The results may help you decide which pair of Oakley sunglasses to buy this year.
Oakley has for years dominated the world of cycling with its high-performance eyewear.
The Oakley Racing Jacket is the latest in a long line of sunglasses for cyclists.
A replacement for its top-selling Jawbone it looks very similar but comes packed with the latest in eyewear technology, including the company's Switchlock feature for rapid lens changes.
Regarding the internet searches, Racing Jacket sunglasses are way out in front and the sports sunglasses of choice for cyclists who appreciate the robust construction, and crisp, clear vision.
Part of the Oakley Performance collection, the half-rimmed Flak was designed for athletic performance.
Enhanced lens coverage and razor-sharp optics have made this one of Oakley's most searched for models.
Aimed mainly at cyclists Flak 2.0 sunglasses have been snapped up by other sports enthusiasts too and the glasses offer a performance boost to runners, climbers, golfers and more.
Unlike other one-piece sports lens options Flaks tote the regular two lenses but with an 8.75 base curvature to give a wraparound look and feel.
Lenses can be tailored to specific sports environments using Oakley's patented Prizm lens technology while the frames are light and comfortable despite the thick temples.
US snowboarding celebrity Shaun White has a hand in the design of Oakley Holbrook sunglasses, and the link has paid off handsomely with Holbrook ranking third for Oakley internet searches.
Square framed Holbrooks are as popular with women as men as they suit most face shapes, and the sunglasses sit snugly in the space between lifestyle and sportswear.
Sales dived the noughties, but the classic Wayfarer roots have made a big comeback with the younger generation.
It's a retro look, especially with the keyhole bridge, but these sunglasses boast all of Oakley's technology and come with a vast array of lens and frame options.
Another model made for cycling ranks high on our list of the most sought-after Oakley sunglasses.
Oakley Flak Jackets are noted for the sleek aerodynamic design.
More suited to the casual rider than the performance athlete, Flak Jackets can look as cool on the commute as they do on the road.
Full and chunky, they are designed for the male sunglasses market.
Oakley Flak Jackets come in eight colours, from standard unassuming black to attention-grabbing red and grey.
Nose guards can be swapped out to fit the smaller nose, a nice touch.
Oakley Frogskins have made an incredible comeback from the heady days of the 1980s.
Back in the day, Frogskins were the rage shaking off their Wayfarer roots with fun colours and an active teenage vibe.
Now they are back with a vengeance. The frame colours may not be as crazy, and the metal hinges are updated with bevel nylon, but these are the same frames that once dominated the young and free market.
Internet searches for Oakley Frogskins are on a roll, and these days it's no telling where they will end up.
They bagged one place in sunglasses style history; they may be set to bag another.
Other sunglasses models from Oakley that are hitting the top spot with search engines include the Radarlock (1,900), Crosslink (1,300), Jawbone (1,300), Airbrake (1,000) and Radar (1,000).
Not far behind, notching up around 880 searches a month are a Straight Jacket, Gas Can, Crosshair and Fuel Cell.
With so many products and innovations always just around the corner, it's hard to keep track of what's on-trend and what's not.
Whatever your favourite Oakleys we are sure you can find genuine and original discount designer bargains on sale at AlphaSunglasses.
Below are just a few of the deals on offer. For more special offers visit our Oakley sunglasses page.
